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JLefelt@gmail.com
(917) 445-7180
PRODUCER | EDITOR | WRITER
Multimedia producer, writer and video editor with consistent track record of leading and delivering successful media initiatives to drive advocacy, engagement and amplification. Extensive experience managing video departments, monitoring social accounts and creating original content for the world’s most influential media companies including MTV, Guthy-Renker, Spike, Sinclair Broadcast Group and VH1.
SKILLS & PROFICIENCIES
- Working proficiently in Adobe Creative Suite (Premiere, Photoshop, After Effects, etc.)
- Operating cameras (Canon 7D, JVC 4K, Sony PXW-X200, Canon C100 & C300)
- Orchestrating master content calendar for social media and digital properties
- Overseeing marketing materials (posters, email alerts, flyers, web content, animations, etc.)
- Supervising entire scope of production cycle from concept to launch
- Directing high-level talent
- Monetizing online programming through branded content solutions
- Recruiting, staffing and building teams
PROFESSIONAL EXPERIENCE
LOS ANGELES TRADE TECHNICAL COLLEGE, Los Angeles, CA
Digital Media Expert
Developing integrated media content that increases student enrollment, improves educational opportunities, and elevates the overall brand and value proposition of LATTC in the greater Los Angeles area (redesigned YouTube.com/LATTC increased subscriptions 200% in 30 days). Defining and implementing a media production strategy, process and workflow that enable a fast, seamless ability to create, approve and publish digital content across multiple channels. Producing instructional/educational tutorials and videos for students, faculty and staff.
Editing exciting, original sizzle reels/promos.
Teaching classes in video production, digital art, animation, media history & literacy with a clear, focused commitment to academic excellence and preparing students for successful careers in technology-driven fields. Developing tutorials, online course materials and innovative educational content that is 508/DSPS compliant. Reviewing and revising curriculum, department goals, operations and equipment. Recruiting, training and mentoring students to assist in production
LEFELT PRODUCTIONS, Los Angeles, CA
Videographer/Director
Digital Media Expert
06/2016-Present
Developing integrated media content that increases student enrollment, improves educational opportunities, and elevates the overall brand and value proposition of LATTC in the greater Los Angeles area (redesigned YouTube.com/LATTC increased subscriptions 200% in 30 days). Defining and implementing a media production strategy, process and workflow that enable a fast, seamless ability to create, approve and publish digital content across multiple channels. Producing instructional/educational tutorials and videos for students, faculty and staff.
Editing exciting, original sizzle reels/promos.
Teaching classes in video production, digital art, animation, media history & literacy with a clear, focused commitment to academic excellence and preparing students for successful careers in technology-driven fields. Developing tutorials, online course materials and innovative educational content that is 508/DSPS compliant. Reviewing and revising curriculum, department goals, operations and equipment. Recruiting, training and mentoring students to assist in production
LEFELT PRODUCTIONS, Los Angeles, CA
Videographer/Director
11/2014-Present
Creating original digital and social segments, news stories, marketing materials, online tutorials, instructional videos, sizzles, documentaries and development pitches. Clients include Sinclair Broadcast Group, Spike TV, Newegg.com, Spark.com, WebMD.com, Moxy Media, Overbrook Ent., Demand Media, more.
GUTHY-RENKER, Santa Monica, CA
Senior Producer
07/2012-11/2014
Modernized digital media strategy for $1.8 billion company and delivered highly-successful digital content for Proactiv, Wen Haircare, more. Evaluated and tracked ROI of digital creative, utilizing key performance indicators to measure success. Improved digital production, streamlining process and delivered cost-saving efficiencies.
MTV NETWORKS, New York, NY
Writer/Senior Producer
02/2000-06/2012
Conceived and produced breakthrough web content and convergent on-air/online user experiences around MTV series, events and specials, including MTV’s flagship Video Music Awards. Responsible for generating significant increases in creative marketing revenue. Wrote daily scripts and stunts for network’s highest-rated, daytime program Total Request Live (TRL), working closely with host Carson Daly and guests Britney Spears, Ryan Reynolds, Beyonce, Mike Myers, Jon Bon Jovi, more
On-Air Credits: 25 Years of Punk (narrated by Lou Reed); News Specials on Grunge, Year-End Music Wrap-ups, more; Hop Greatest TV Moments; Before They Were Rock Stars; 100 Greatest Videos of All Time; Behind the Movie; Celebrity Feuds; Funniest Fails, many more.
LATTC: Digital Literacy 2016, Faculty Development, Course Design for Teaching with Canvas, Cranium Café workshop, New Canvas Gradebook, Peer Course Development, Intro to Teaching with Canvas, Student Orientation to Canvas
Adobe Education Exchange: Certified Leader & Influencer, Graphics & Illustration, Digital Storytelling, Train the Trainer, Digital Media and Learning, Multimedia Presentations, Character Animation
Ithaca College: Bachelor of Arts
American Cinematheque | 2012 – current | Junior Achievement of Southern California | 2015 – current | Agape Youth & Family Organization | 2015 – current | Westside Children’s Center | 2015 – current
