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San Diego, CA 92024    (917) 445-7180
JLefelt@gmail.com



PRODUCER | VIDEO EDITOR | WRITER  



Award-winning content creator with consistent track record of leading and delivering successful, cutting-edge video projects to drive advocacy, engagement and amplification and create lasting emotional impact on an audience




SKILLS & PROFICIENCIES



  • Working proficiently in Adobe Creative Suite (Premiere, Photoshop, After Effects, etc.)


  • Operating cameras (Canon 7D, JVC 4K, Sony PXW-X200, Canon C100 & C300)

  • Generating and developing new ideas & show concepts

  • Overseeing marketing materials (posters, email alerts, flyers, web content, animations, etc.)
  • Unique creativity & edit style

  • Supervising entire scope of production cycle from concept to launch

  • Directing high-level talent, interviewing, field production

  • Monetizing online programming through branded content solutions

  • Recruiting, staffing and building teams




  • PROFESSIONAL EXPERIENCE


    BUFFINI & COMPANY, Carlsbad, CA
    Producer, Video Editor
    3/2019 - Present



    Producing and editing compelling video content, including visuals effects and graphics for promotional videos,live events, show opens and closes, client stories, webcasts, podcasts, training, live streaming, testimonials and content video clips.


    LOS ANGELES TRADE TECHNICAL COLLEGE, Los Angeles, CA
    Producer, Editor, Instructor
    06/2016 - 3/2019


    Developed integrated media content that increased student enrollment, improved educational opportunities, and elevated the overall brand and value proposition of LATTC in the greater Los Angeles area (redesigned YouTube.com/LATTC increased subscriptions 200% in 30 days). Edited exciting, original sizzle reels/promo (national Paragon Award winner for LATTC's Find Your Pathway video by the National Council for Public Relations and Marketing).

    Taught classes in video production, digital art, animation, media history & literacy.



    LEFELT PRODUCTIONS, Los Angeles, CA
    Director, Producer, Editor
    11/2014 - 06/2016


    Creating original digital and social segments, news stories, marketing materials, online tutorials, instructional videos, sizzles, documentaries and development pitches. Clients include Sinclair Broadcast Group, Spike TV, Newegg.com, Spark.com, WebMD.com, Moxy Media, Overbrook Ent., Demand Media, more.


    GUTHY-RENKER, Santa Monica, CA
    Senior Producer
    07/2012 - 11/2014


    Modernized digital media strategy for $1.8 billion company and delivered highly-successful digital content for Proactiv, Wen Haircare, more. Evaluated and tracked ROI of digital creative, utilizing key performance indicators to measure success. Improved digital production, streamlining process and delivered cost-saving efficiencies.




    MTV NETWORKS, New York, NY
    Writer/Senior Producer
    02/2000 - 06/2012


    Conceived and produced breakthrough web content and convergent on-air/online user experiences around MTV series, events and specials, including MTV’s flagship Video Music Awards. Responsible for generating significant increases in creative marketing revenue. Wrote daily scripts and stunts for network’s highest-rated, daytime program Total Request Live (TRL), working closely with host Carson Daly and guests Britney Spears, Ryan Reynolds, Beyonce, Mike Myers, Jon Bon Jovi, more

    On-Air Credits: 25 Years of Punk (narrated by Lou Reed); News Specials on Grunge, Year-End Music Wrap-ups, more; Hop Greatest TV Moments; Before They Were Rock Stars; 100 Greatest Videos of All Time; Behind the Movie; Celebrity Feuds; Funniest Fails, many more.



    Paragon award winner for creating, producing and editing LATTC’s “Find the Pathway” video in the category of promotional branding National Council for Marketing and Public Relations


    EDUCATION & TRAINING


    Adobe Education Exchange: Certified Leader & Influencer, Graphics & Illustration, Digital Storytelling, Train the Trainer, Digital Media and Learning, Multimedia Presentations, Character Animation

    Ithaca College: Bachelor of Arts